Margherita Maccapani Missoni’s Guide to Stockholm

But “Greetings From Margherita” is far more than just a line of indoor-outdoor serving trays and linens, although there are plenty of both. From the store’s waterfront windows on Strandvägen—easily one of the most beautiful streets in the world—visitors are ushered into a realm of visual amusement, where interiors are infused with personality and each corner presents a new theme. “The exhibition is my personal interpretation of what is ‘typically Italian,’” said Missoni, who chose Svenskt Tenn wallpaper, textiles, and furniture by Josef Frank when she built her dream home in the same Italian town that she and husband, the racing driver Eugenio Amos, grew up in. “The fact that Svenskt Tenn has almost single-handedly made patterns and colors recurring elements of the Swedish design’s otherwise minimal aesthetic is quite impressive.”

Courtesy of Svenskt Tenn

Included in Svenskt Tenn’s product assortment are sprightly novelty textiles, joyous cushions romantically outlined with ruffles, and a cornucopia of other interiors goodies curated and created by Missoni. “I generally have a playful attitude to interior design and like to go by feel,” she said. “Mixing sophistication with eclectic, flea market finds with designer items and different colors and patterns is obvious to me.” Missoni’s taste in design for both new and old, eccentric and modern translates to her travel interests, too. Of course, her Stockholm itinerary always starts at Svenskt Tenn—as well as its in-store cafe by Swedish top chef Petter Nilsson—but it then stretches out to encompass the rest of the Baltic archipelago. 

There’s food, art, and history aplenty—and room for more, as Missoni is not quite finished with Stockholm just yet. She’s quick to note that she plans on returning very soon.

Where to Stay

Courtesy of Hotel Diplomat Stockholm

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