Why the Cartier Love Bracelet Is Still as Popular As Ever

For everyone from Eva Chen to Kylie Jenner, society girls to businesswomen, and fashion editors to fashion collectors, the Cartier bracelet falls in the same category as the Hermès Birkin, classic Chanel handbag, or Louis Vuitton luggage—regardless of your personal style, you will want this item, while other fashion icons definitely have their tribes (for example, if you’re into Off-White, you’re probably not into Erdem).

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