Prince William and Kate Middleton’s Christmas cards are always perfect, but in 2022, especially so. It showed the British royals and their three young children—Prince George, Princess Charlotte, and Prince Louis—strolling down a country lane in slightly different shades of blue, with William’s button-down matching George’s shorts, which then corresponded perfectly with his little sister’s sneakers. The intended message of the color coordination was obvious: they were a united family unit.
Later that year, the Prince and Princess of Wales released a photo to mark Prince Louis’s 5th birthday. In it, he wore a blueberry-hued Fair Isle sweater and a gleeful expression as his mom pushed him in a wheelbarrow. A few weeks later, as Princess Charlotte turned nine, her parents shared a snap of their daughter in a white dress dotted with periwinkle flowers. And, for Prince George’s annual memento, he posed at Windsor in a navy-and-white checkered shirt. In a short span of time, it was, well, a whole lotta blue.
Yet when examining public photographs of the family, it’s clear their affinity for that particular shade stretches way beyond those six months: in 2021, for example, all three children wore blue for their annual birthday portraits, while George and Charlotte both donned it in 2022 as well. (The outlier, Louis, wore a gray jumper with yellow, red, and a cerulean star.) In 2020, the whole crew wore blue for a photo op with David Attenborough, as well as in 2017 for that year’s holiday card. In fact, it’s far less repetitive to name the instances where no one in the family is wearing blue: it tends to be the rule rather than the exception.