admin Lovers keeps up with the times, so if you’ve seen a toy being raved about in a viral TikTok or Instagram post, check this shop first. It’s got a lot of standard sex toys along with more unique stuff, like the spiraling SnailVibe and a dildo full of rainbow confetti. Lovers really puts the “toy” back in “sex toy.”
Best For: Expert-vetted, gender-inclusive, top-quality picks
Sex educator and journalist Zoë Ligon founded this shop and personally curates its inventory, meaning that every single toy on the site is body-safe and expert-approved. Notably, the site avoids unnecessary gendered language and carries many products that can be used by anyone regardless of gender, experience level, and level of ability.
Best For: Ethically-made toys and accessories
Smitten Kitten works to create a shame-free environment both on their website and in its brick-and-mortar store in Minneapolis. It’s careful to only stock body-safe products whose makers are deemed ethical and sex-positive. Check it out if you want to feel really good morally about anything you buy, from dildos to vibrators to harnesses to massage oil.
Best For: Fetishwear and kink gear aimed at gay men
Founded over 40 years ago, Mr. S has been a fixture of the gay male kink scene for a very long time. It stocks kink gear that can stand up to intense play, as well as fetishwear made of commonly eroticized materials like leather and rubber. Whether you shop online or at its brick-and-mortar store in San Francisco, Mr. S Leather is a kinkster’s dream.
Best For: Gender-affirming toys and accessories
Enby is a trans-owned company that carries a curated selection of sex toys and wellness products geared toward trans and nonbinary shoppers. Whether you’re looking for gender-affirmation gear like packers, binders, and gaffs, or just want to buy toys from a non-gendered and trans-friendly website, Enby is a great resource. It also donates 2% of all its proceeds to organizations that help queer and trans people of color, so you can feel even better about your purchase.
Best For: Beginner kink gear
This wide-ranging online kink shop has been around for over 20 years, and still has one of the best selections of BDSM gear, from tame to wild. Importantly for sex toy beginners (and anyone on a budget), they’ve got plenty of stuff at a low price point, so you don’t have to pay exorbitant prices to experiment with kink.
Best For: Inventively shaped vibrators
