Wet Scents Are The Next Perfume Trend For Fall 2023

In order to understand what encapsulates a ‘wet’ scent, it’s important to unpack what a ‘water’ scent is. Keta Burke-Williams, founder of perfume brand Ourside, says that water scents typically evoke cool, fresh, outdoorsy qualities. “I think of the ‘90s style Gap eau de toilettes as a perfect example of this vibe: crisp, clean and almost cooling, as if you are mimicking the feeling water gives off, rather than the exact smell of water itself,” she says. Water doesn’t typically have a scent, so when you purchase a water-inspired fragrance, you’re receiving exactly that: a perfumer’s interpretation of it.