admin Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Victoria’s Secret unveiled its “My Wings, My Way” campaign Tuesday, featuring the cast of “The Tour ’23,” which includes Victoria’s Secret greats Adriana Lima and Candice Swanepoel as well as Gigi Hadid, Paloma Elsesser, Ziwe (!) and many more.
Ahead of the debut of “The Tour” on Prime Video on Sept. 26, which follows 20 creatives from four cities around the world — Bogotá, Lagos, London and Tokyo — and features their creations during the star-studded special, this campaign aims to reimagine Victoria’s Secret’s glamour and its iconic wings.
Each model dons a pair of archival wings that they chose, reflecting their own personal styles and harkening back to the brand’s former signature. Photographed by Carlijn Jacobs, the campaign also includes Adwoa Aboah, Lila Moss, Emily Ratajkowski, Winnie Harlow, Hailey Bieber and Julia Fox wearing Victoria’s Secret pieces.
In the early stages of its ongoing rebrand, Victoria’s Secret laid its Angels to rest in 2021 in favor of the ‘VS Collective’ — a response to years of criticism over the brand’s lack of diversity and maintaining of unrealistic beauty standards. Now, two years have passed and the brand continues to make moves to modernize its marketing and cater to a more diverse audience.
See all the campaign images below.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Tess McMillan for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Taylor Hill for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Guinevere van Seenus for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Gigi Hadid for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Lily Aldridge for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Lila Moss for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Candice Huffine for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Candice Swanepoel for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Valentina Sampaio for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Kayako Higuchi for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Amelia Gray for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Emily Ratajkowski for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Scarlett Costello for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Devyn Garcia for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Quannah Chasinghorse for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Alex Consani for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Abby Champion for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Grace Elizabeth for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Adriana Lima for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Winnie Harlow for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Paloma Elsesser for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Colin Jones for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Alva Claire for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Steph Shiu for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Hailey Bieber for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Julia Fox for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Nyaueth Riam for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Ziwe for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Nyagua Ruea for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Mayowa Nicholas for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Adwoa Aboah for Victoria’s Secret.
Photo: Carlijn Jacobs/Courtesy of Victoria's Secret
Imaan Hammam for Victoria’s Secret.
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