Victoria's Secret Already Won the Season With Mariah Carey Holiday Campaign

As we brace ourselves for the inevitable onslaught of festive music ringing throughout every store, Mariah Carey — the undeniable Queen of Christmas — is kicking off her seasonal reign as the star of Victoria’s Secret’s 2023 holiday campaign.

The lingerie giant has been known to go big with its casting for these marketing moments: Last year’s holiday campaign featured Bella Hadid, Paloma Elsesser and Hailey Bieber, among others. But who better to sell anything this time of year than the Songbird Supreme?

Photographed by Ethan James Green and styled by Gabriella Karefa-Johnson, Carey poses in different festive looks from Victoria’s Secret, including a scarlet satin bow corset top, a gold sequined floral embroidery demi bra, a polka dotted lace slip and an embroidered red balconette bra. She’s also joined by her two Jack Russell terriers — each sporting their own sparkling crystal collars, of course.

Additional campaign images feature Bieber, Elsesser, Taylor Hill, Devyn Garcia, Imaan Hammam and more. Victoria’s Secret is also releasing its holiday collection in stores and online — you can check it out below. 

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