Travis Scott Wore a Stunning One-of-One Audemars Piguet Royal Oak

Don’t get us wrong: Patek makes some of the most important watches in the world, and Vacheron crafts some of the most refined. But it was the La Brassus-based maison that began collaborating with actors, musicians, and athletes back in the 1990s and early 2000s, spreading the gospel of fine watchmaking near and far. From the brand’s work with Jay-Z all the way back in 2005 to its recent Music Edition with British producer Mark Ronson, the Swiss maison is now firmly entrenched in the minds of millions of people too young to remember the Quartz Crisis—including Scott himself.

Kevin Hart’s Audemars Piguet Jules Audemars

OK, OK, OK—one last AP. The aforementioned Audemars Piguet x Cactus Jack launch party in New York was a star-studded affair, so we weren’t terribly surprised to spot none other than Kevin Hart in the crowd. On his wrist was a stunner of a watch, a Jules Audemars minute repeater with jumping hours and skeletonized dial. (“Minute repeater” meaning that the watch audibly chimes the time down to the minute upon activation; “jumping hours” meaning that the hour is displayed via a digital readout that instantaneously changes upon the start of a new hour; “skeletonized” meaning that pieces have been carved away to reveal the movement beneath.) Complicated, handsome, and a bit out of left field, it’s the perfect choice for a seasoned collector like Hart.

Tom Holland’s Rolex GMT-Master II “Root Beer”

Tom Holland was scoped at a SAG-AFTRA Foundation event in every traveler’s favorite timepiece, the Rolex GMT-Master II. Holland, who was there to discuss his Apple TV+ series The Crowded Room, sprang for the “Root Beer” version in two-tone Oystersteel and Everose gold with a bi-color, Cerachrom bezel and a matching Oyster bracelet. Built like a tank, it descends from a long line of Rolex GMT watches stretching all the way back to the early 1950s, when the brand developed the GMT-Master for Pan Am pilots and crew. Given The Crowded Room’s late-70s setting—when two-tone was in—we most certainly applaud the choice of Root Beer.

Chris Hemsworth’s Audemars Piguet Royal Oak

It’s most definitely an AP kind of week. Earlier we saw Chris Hemsworth strap on yet another notable Royal Oak—a collab between the brand and designer Matthew Williams. Williams’s streetwear brand 1017 Alyx 9SM previously teamed up with MAD Paris to customize some 34mm Royal Oaks, leading to an official partnership with La Brassus that yielded a special capsule collection. Hemsworth’s choice was the 18K yellow gold Royal Oak Offshore—a highly minimalist take on the model in which the subdials and hour indices have been scrubbed in favor of, well, nothing! Only the AP and Alyx wordmarks remain, making this stealthy watch an excellent choice for someone who wants to fly under the radar…gleaming mass of yellow gold aside, of course.

Rick Ross’s Rolex Day-Date

In keeping with the bejeweled theme of Travis Scott’s rainbow-bezel AP, we bring you a fully iced-out Rolex Datejust from the wrist of none other than Rick Ross. A custom take on the brand’s Datejust 41mm, it’s set with dozens of stones including on the dial, bezel, and matching Jubilee bracelet. Powered by an in-house, chronometer certified automatic movement from Rolex, the DJ is a classic for a reason—reliable and good-looking, it performs perfectly in any setting. Of course, not everyone can match a diamond-studded version to a Louis Vuitton denim shirt-jacket and a stack of Benjamins the way Ross can, but for the rest of us, there are factory watches.