Tracing a trend: blokette core

First came ‘bloke core’

In December 2021, influencer Brandon Huntley posted “hottest trend of
2022: bloke core.” on TikTok. The look consisted of a football
(soccer) shirt, a loose fit denim, and a pair of white sneakers. It
was a tongue-in-cheek take on an oft-maligned style.

Balenciaga x Adidas: Resort 23

Balenciaga resort 23/look 45 Credits: Balenciaga
resort 23/Launchmetrics Spotlight

For a section of his resort 23 Balenciaga collection, Demna
collaborated with Adidas to deliver a series of sporty looks
reminiscent of the bloke core trend.

Balenciaga resort 23/look 54 Credits: Balenciaga
resort 23/Launchmetrics Spotlight
Balenciaga resort 23/look 58 Credits: Balenciaga
resort 23/Launchmetrics Spotlight

3.Paradis x Air Jordan ss24

3.Paradis x Air Jordan ss24/look 17 Credits:
Courtesy/ 3.Paradis x Air Jordan ss24

Founder and creative director of 3.Paradis, Emeric Tchatchoua, took a
genderless approach to his collection for spring 24. For look 17 he
collaborated with Air Jordan to produce a co-branded jersey for the
Paris Saint-Germain football club. It was worn with a pair of baggy
jeans in a light blue wash and a stenciled print.

Miu Miu fw 22

Miu Miu fw22/look 7 Credits: Miu Miu
fw22/Launchmetrics Spotlight

Perhaps a precursor to the Blokette trend, the fw22 collection from
Miuccia Prada for Miu Miu included several ensembles, including look
7, that featured a pleated micro mini skirt, a sporty top and ballet
flats.

What is blokette core? ‘Sporty with a feminine twist’

It wasn’t long before a female version of bloke core emerged on social
media. According to ‘Fashion Journal,’ the blokette aesthetic is a mix
between bloke core: oversized soccer jerseys, zip-up vintage sport
jackets, baggy tracksuits, Adidas Sambas, Forum Lows and Gazelles, and
coquette style: mini-skirts, knee-high socks and hair ribbons.

Copenhagen street style 2023 Credits: Copenhagen
street style 2023 /Launchmetrics Spotlight

It is, for the most part, a street/social media trend, but certain
designers have signaled acknowledgement of the bloke and blokette core
trends in their seasonal collections.

David Koma fw22

David Koma fw22/look 9 Credits: David Koma
fw22/Launchmetrics Spotlight

David Koma celebrated becoming a British citizen with a nod towards
the country’s obsession with football (soccer), and by adding long
socks and pumps to a football jersey, was maybe unwittingly an early
adopter of the blokette core trend.

David Koma fw22/look 13 Credits: David Koma
fw22/Launchmetrics Spotlight

Wales Bonner

Wales Bonner m. fw21/look 14 Credits: Wales Bonner
m. fw21/Launchmetrics Spotlight

Grace Wales Bonner, being of British/Jamaican heritage, is comfortable
weaving football (soccer) attire into her collections. She also
frequently collaborates with Adidas.
For fw m. 21, look 14 included a raglan-sleeved navy cardigan trimmed
with white and red, a midi-length leather skirt and Adidas sneakers.
Her ss m 24 collection included looks produced as part of her ongoing
brand partnership with Adidas Originals. Look 20, a three piece track
suit, included a navy jacket, knee-length skirt and layered mini
skirt.

Wales Bonner m. ss24/look 20 Credits: Wales Bonner
m. ss24/Launchmetrics Spotlight

The women’s collections for ss24 are right around the corner, expect
to see more bloke and blokette core looks from the American and
European designers, as well as those worn by show attendees.

Copenhagen street style 2023 Credits: Copenhagen
street style 2023/Launchmetrics Spotlight

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