Where and what we all choose to spend on will obviously differ depending on each individual’s lifestyle and personal taste—someone may enjoy wearing Valentino’s bold pink platforms every day, and someone else may get more wear out of The Row’s flat black ankle boots. In general, though, at Who What Wear, when we’re browsing the new season luxury drops, we do tend to lean more towards investing in classic items—those that don’t play into trends or It buys so that you can be more confident you’ll want to wear them for longer.
Once you’ve decided you’d like to invest in some key luxury buys, it can be hard to know which items are truly worth the splurge. So, below we’ve done the ‘hard’ work for you, scrolling through the new-in sections of our favourite luxury retailers (someone has to do it) and rounding up the best new season designer buys to invest in now. Whether you’re looking to buy or simply use this list as inspiration for finding similar, more affordable items, keep scrolling to see more now…