The Success Of The Mansur Gavriel Bucket Bag, Explained

To keep up the novelty factor, the brand has reinvented the design over the past 10 years to keep up with the trends. It has previously been reworked into the “Lilium,” a leather bucket bag that features folded sides; “Champagne,” a taller and slimmer version of the original; and “Movimento,” which features a top handle. Earlier this year, the bucket bag also got a woven makeover, as well as one in apple leather, a vegan alternative. It has additionally been part of a collaboration with The Calder Foundation, which used motifs from the work of the late sculptor Alexander Calder. “We love animating it in different ways,” Mansur says.