After the post-pandemic return to Fashion Month brought all eyes back to the capital, London’s influence on fashion has never been stronger, and now is as good a time as ever to celebrate the very best of British. Over the last few years we’ve cultivated some incredible home-grown designers that we can’t wait to see next season, but Fashion Week isn’t the only time to showcase what Great British style has to offer.
Every fashion editor has a list of names that they gravitate to, and here in London, we are spoilt for choice when it comes to talent. From the polished separates of Rejina Pyo and the dreamy prints of Richard Quinn, to the It-buy powers of JW Anderson and a whole host of smaller, independent designers that should be on your radar, we’ve compiled a list of the London fashion brands that team Who What Wear UK love. Scroll down to see and shop our wish list.