As a beauty editor, I always favour a more natural makeup look. Don’t get me wrong, back in the day I used to apply layers of matte foundation in order to cover up any blemishes or dark circles, but these days I’m all about letting my real skin shine through (and as someone with an oily complexion, it really does shine).
Over the last few months, I’ve started to realise that I’m not the only one ditching foundation for lighter alternatives. From watching makeup tutorials on TikTok to speaking with friends in the beauty industry, everyone is favouring skin tints, tinted moisturisers and so on in order to embrace more dewy looks. It’s not just consumers either. I’ve recently noticed a huge amount of brands bringing out more lightweight base products, from Hourglass to YSL and Rose Inc.