The Best Black Friday Outerwear Deals 2023—26 Coats on Offer

There’s a chance you might already be sick of hearing about Black Friday before it has even begun this year (the big day isn’t officially until 24 November). But retailers are launching some pretty unbelievable deals earlier than ever to help us all out with the increasing cost of living—and although the advertising can be pretty “in your face” at times, we’re certainly not complaining about being able to access the discounts already. Us Who What Wear UK editors have, over the years, perfected the art of shopping these big sales moments without any panic buying or regret—avoiding any overwhelm and focusing on the pieces that are genuinely worth looking for, for less. Our top tips mostly include restocking your go-to beauty buys, starting your Christmas shopping early and investing in classic wardrobe items you already had on your list. Especially those pieces that are usually a bit more expensive—like a great winter coat.