The 9 Best Haircare Brands in 2023, as Loved by Editors

We all know the power of a really good hair day. When your hair looks and feels good, you walk a little taller, you exude confidence and you might even admire your crowning glory in every reflective surface you walk past. If you manage to re-create salon-worthy results at home, you know it’s going to be a good day. On the flip side, when a bad-hair day strikes it can completely kill your vibe. That’s why finding the best haircare brands for your hair is key to having a good hair day. Every. Single. Day.

However, it can be easy to get in a haircare rut. Over time, our hair may have varying needs depending on its texture, cut and colour. What might have once worked for you might not be serving you now, and with so many haircare brands around, just walking (or clicking) into the aisle can be hugely overwhelming if you’re thinking about switching things up. 

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