Now, here at Who What Wear we’re never ones to encourage over-consumption. And we certainly don’t see sales as an excuse to buy more for the sake of it. Instead, we see them as a way to make smarter choices, and to save on things that might already have been on your to-buy list—something Amazon Prime Day is always useful for. Whether it’s something practical like a new hoover after your current one packed up; some upgraded tech like a TV or the latest AirPods for an unbelievably good price; or a new winter coat as we transition from summer into the chilly days of late autumn and winter.
So, let’s get down to business. What are the best fashion deals you can find during Amazon’s Prime Big Deal Days sale? Well, as a seasoned shopping expert (after a decade working in this industry as a fashion editor and stylist) I can certainly let you in on the buys that made me sit up and take notice on first scroll this morning. For starters, there’s a bunch of classic brands to look out for, like Levi’s ,Calvin Klein and Adidas that are always a good place to start, since you can be confident you’re getting a great deal on pieces you’ll wear again and again.