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Online fashion research platform Stylight published its report on
swimwear trends for 2023, in which vintage swimwear and clothing-like
styles came out on top.
Vintage styles inspired by the 80s
Swimwear inspired by the 1980s is on the rise. Men’s swimwear is short,
colourful and features side stripes and large drawstrings.
Women are opting for one-piece pieces that are often low-cut, with thick
straps and round necklines taking over from the previously popular
V-neckline.
Figures from Stylight show a 1,000 percent increase in searches among
men for swimwear in retro styles between 2022 and 2023. Among women, a 20
percent increase is seen.
Metallic and shimmering effects
Another common trend is swimwear with metallic, almost chromatic
effects. Men opt for reflective models and often choose blue or green
items. On the trend platform, in 2023, these metallic swim shorts are 41
percent more popular than in 2022.
Women, on the other hand, go for a mermaid look and opt for shimmering
pieces-sometimes covered in sequins. Like men, they seek swimwear in shades
of green, turquoise blue and coral. Demand for these types of models rose
27 percent between 2022 and 2023.
A sensual and sexy look
Micro swimwear, strapless and cut-out styles are very popular. This is
evident from the fact that searches for these styles will increase by 1,000
and 47 percent respectively in 2023, compared to 2022. Women love sensual
cut-out items, which showcase their bodies and give them a sexy look. The
straps of their swimwear allow them to make several variations with the
same item.
Swimwear as clothing
Both men and women are increasingly opting for models that can also be
worn during the day. Swimwear is no longer exclusively for swimming, but
now complements contemporary looks.
Swimsuits with ruffles, which were skipped last year, are making a
comeback. Women are embracing the details applied to the top and bottom
that create a “playful and feminine look”, according to Stylight, which
noted a 240 percent increase in searches for this swimwear category.
Men are succumbing to the ensemble trend next summer, consisting of swim
shorts and a matching, loose-fitting shirt. Etro, a high-end ready-to-wear
brand, popularised these items during its SS23 show. The platform announced
that the brand saw a 36 percent increase in searches in 2023.
Prints and stripes
Swimwear with stripes (plus 175 percent of searches) and military prints
(plus 1,000 percent) are especially popular among men.
The first style gives a ‘Dolce Vita’ feel and is elegant and casual.
Stripes are often blue-and-white or red-and-white, wide or narrow,
depending on preference.
The military print, which has been in for several seasons, is no longer
used on clothes. It is on swimwear, however. The much more streetwear
aesthetic appeals to men who opt for shorts in natural shades (brown,
green) or are tempted by more colourful versions (blue, grey, and so
on).
This article originally appeared on
by: Rachel Douglass.
