admin Australian streetwear label Ksubi is launching a childrenswear category. The brand, best known for its rebellious flair and distressed denim, said launching a Kids collection marks a pivotal moment in its timeline, as it endeavours to translate its signature aesthetic into pint-sized fashion statements.
Called Ksubi Kids, the collection builds on the ethos of its ready-to-wear, featuring the perfectly imperfect lived-in designs. Elsewhere an array of comfortable and trend-led pieces are introduced, which the brand describes as a collection for young rebels to express themselves through fashion from the earliest stages of their sartorial journey.
The inaugural release introduces a miniature rendition of Ksubi’s iconic denim and premium 4×4 basics, built around a core of denim jeans and jackets, jersey t-shirts and sweats.
Tailored for children aged 2-5 years, the Ksubi ‘Kids’ Collection incorporates the brand’s signature elements, such as the 4×4 crosses, box cross logo, and the iconic Ksubi pocket tag.
Craig King, CEO of Ksubi, expressed enthusiasm about this category extension, stating: “Some category extensions come with their own momentum, ‘Kids’ is definitely one of those. Expect to see the Ksubi ‘mini-me’ brigade out in force with these scaled-down versions of our main line.”
The release of the range is timed for the holiday season, launching on December 7th in the brand’s stores and e-commerce.
Established in 1999, Ksubi rose to prominence as one of Australia’s preeminent fashion labels. The brand became synonymous with a DIY, rebellious attitude and use of distressed denim and its box cross logo.
