Skims Is Launching Men's

Over the past four years, Skims has changed the shapewear game and positioned itself as a leader in the underwear category. Now, it’s expanding its reach into a whole new demographic: men.

Skims’ first foray into menswear boasts the same breathable and soft fabrics used in the brand’s hero womenswear products, like the Fits Everybody collection, only in briefs, boxers, T-shirts and more. Prices range from $16 to $52.

Photo&colon; Courtesy of Skims

Skims Mens has three categories: Cotton, Stretch and Sport. The cotton options will be most similar to the best-selling underwear Kim Kardashian’s brand has put out previously, with the stretch collection made to cling to the body and shape of its wearer. The sport options are specifically made to be worn under workout clothing, using compression layers to “aid performance,” according to a press release.

Of course, this being Skims, the launch comes with a celebrity-packed campaign. Neymar Jr., 2022 NFL Defensive Player of the Year Nick Bosa and NBA All-Star Shai Gilgeous-Alexander star in the ad spot for the new product line.

The full collection will be available to shop on skims.com on Oct. 26. In the meantime, scroll through to see all the options.