She’s Back. Daria Werbowy Returns as the Face of Sabato de Sarno’s First Gucci Campaign

In fashion, the only thing folks love more than a debut is a comeback. The spring 2024 season’s most anticipated premiere is undoubtedly that of Sabato de Sarno at Gucci, who will be unveiling his first collection for the house on Friday, September 22 in Milan. This morning, by way of an Instagram post on his personal account, he teased his highly-awaited show with a face from the past. 

“Whatever happened to Daria?” Is a question you’ll often hear amongst fashionphiles about the beloved model Daria Werbowy, who exploded into the scene in the aughts and retired just as swiftly in 2016. Today, de Sarno revealed Werbowy as the face of his first campaign as creative director of Gucci in an image photographed in Los Angeles by David Sims and styled by Alastair McKimm, marking Werbowy’s return to modeling after seven years away. 

Fans will remember that Werbowy was also known as Phoebe Philo’s muse (and doppelgänger), and rumors of the model’s impending return have been pegged to Philo’s own for months. The designer announced the launch of her eponymous line in 2021, and opened her website for registration last month as anticipation for her first collection, to be released this September, continues to rise. But before her Philo years, Werbowy dominated the runways and fronted several campaigns and magazine covers, her face becoming paradigmatic of an era in fashion. 

Daria Werbowy walking for Gucci, fall 2003.

WWD/Getty Images

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