admin Ugg is very good at cozy collaborations. For its latest pair-up, it teamed up with fellow all-things-soft brand The Elder Statesman on a capsule that’s all about good vibes — and enlisted Seth Rogen to convey that energy in the campaign.
In the images, Rogen is captured working on pottery and sipping a drink while decked out in knitwear and spunky slippers from the colorful collaboration, which features patchwork, mixed textures and embroidery. He poses alongside “the Abominable ‘UGGman,'” a character that nods to the 1990 film “Ghost” and joins him in clay-shaping. Also featured in the campaign are textile artist Sesan, bead artist Jaime Gerin, glassblower Cedric Mitchell and surfboard shaper Kyle Albers.
The Ugg x Elder Statesman collaboration features a handful of shoe styles (a Classic Ultra Mini, a Tasman X and two slides) as well as a backpack and a beanie. Prices range from $195 to $595.
Click through to see the campaign starring Rogen and co.
Photo: Sam Nixon/Courtesy of Ugg
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And shop the collection below.
Ugg Tes Classic Ultra Mini, $325, available here
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