![Act No. 1/main image Act No. 1/main image](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/10/28/act-no-1-nt71nz1w-2023-10-28.jpeg)
1/Launchmetrics Spotlight
ACT No. 1 was founded in 2016
ACT N°1 was founded by Luca Lin and Galib Gassanoff in 2016. They drew
on their multicultural backgrounds in order to blend Chinese imagery
and Azerbaijani craftsmanship. Since September 2018 the brand has
shown during Milan Fashion Week and in 2019 established its
headquarters and design studio there also.
The spring/summer 2020 collection
Starting with the ss2020 collections, ACT No. 1 became known for
its combination of tailoring with tulle embellishments, and its
directional denim styling.
Look 65
![Act No.1/look 65 Act No.1/look 65](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/10/28/act-n-1-s20-065-7eu0k2xg-2023-10-28.jpeg)
Spotlight
A black knit mini dress with layers of lilac-colored tulle ruffles,
Look 69
![ACT No. 1/ look 69 ACT No. 1/ look 69](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/10/28/act-n-1-s20-069-lqykyqyj-2023-10-28.jpeg)
Spotlight
A pale blue shirt with layers of orange tulle ruffles.
Look 71
![ACT No.1/ look 71 ACT No.1/ look 71](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/10/28/act-n-1-s20-071-222dphi8-2023-10-28.jpeg)
Spotlight
a black cropped jacket with cascading turquoise tulle ruffles.
Support from Maison Valentino
The label quickly gained a cult following that included celebrities
like Taylor Swift, Beyoncè, Lizzo, Lady Gaga, Dua Lipa, Ellie Goulding
and Rita Ora. As a result, in 2022, ACT No. 1 came to the attention of
Maison Valentino which chose them as the emerging brand to support for the ss23
season. Valentino lent the young designers its Instagram platform in
order to livestream their show and thus, introducing the brand to a
whole new audience.
The spring/summer 2023 collection
Look 17
![ACT No.1 ss23/ look 17 ACT No.1 ss23/ look 17](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/10/29/act-n-1-s23-017-l83jk6yk-2023-10-29.jpeg)
ss23/Launchmetrics Spotlight
a black boned corset with pale blue tulle attached, stamped with the
brand’s logo and sheer black opera-length gloves.
Look 36
![ACT No.1 ss23/ look 36 ACT No.1 ss23/ look 36](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/10/29/act-n-1-s23-036-bzmo1904-2023-10-29.jpeg)
ss23/Launchmetrics Spotlight
A sheer pink jacket with layers of tulle over pink pants.
Look 60
![ACT No.1 ss23/ look 60 ACT No.1 ss23/ look 60](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/10/29/act-n-1-s23-060-2dbe3utl-2023-10-29.jpeg)
ss23/Launchmetrics Spotlight
A cobalt blue gabardine pants suit with layers of ruffles in a
matching color.
The spring/summer 2024 collection
At the start of 2023, the founders decided to part ways with Gassanoff
leaving the partnership. Luca Lin designed the ss 24 collection alone.
It was shown in Milan on Thursday, September 21, 2023 in an
underground boxing gym. The focus shifted to include more denim looks.
Look 22
![ACT No. 1 ss24/ look 22 ACT No. 1 ss24/ look 22](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/10/29/act-n-1-po-s24-022-g5ooyeo4-2023-10-29.jpeg)
ss24/Launchmetrics Spotlight
A dark blue strapless corset over a medium blue one and baggy jeans in
the same color and weight.
Look 29
![ACT No. 1 ss24/ look 29 ACT No. 1 ss24/ look 29](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/11/02/act-n-1-po-s24-029-u3xjj8zg-2023-11-02.jpeg)
ss24/Launchmetrics Spotlight
Dark denim jeans with utility details and a matching corset under a
green tulle jacket and a layered train.
Look 32
![ACT No. 1 ss24/ look 32 ACT No. 1 ss24/ look 32](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/10/30/act-n-1-po-s24-032-w6lduu7y-2023-10-30.jpeg)
ss24/Launchmetrics Spotlight
A long dark denim skirt and sheer black and denim jacket with maximal
layers of black and white ruffles.
ACT No.1 Street style ss24
Attendees at the ss24 show wore ACT No.1 looks from various seasons.
![Act No. 1 street style ss24 Act No. 1 street style ss24](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/10/29/milano-str-s24-0492-riqxorgb-2023-10-29.jpeg)
street style ss24/Launchmetrics Spotlight
![Act No. 1 street style ss24 Act No. 1 street style ss24](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/11/02/milano-str-s24-0496-jbj2i1xn-2023-11-02.jpeg)
street style ss24/Launchmetrics Spotlight
![Act No. 1 street style ss24 Act No. 1 street style ss24](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/10/29/milano-str-s24-0499-58oa9itb-2023-10-29.jpeg)
street style ss24/Launchmetrics Spotlight
![Act No. 1 street style ss24 Act No. 1 street style ss24](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/10/29/milano-str-s24-0733-tbudu8cy-2023-10-29.jpeg)
street style ss24/Launchmetrics Spotlight
The fw23 Retail Season
ACT No.1 is available online from Farfetch.com and actn1.com and from
stores like Selfridges and Bergdorf Goodman.
![Plisse Ruffles t-shirt/actn1.com Plisse Ruffles t-shirt/actn1.com](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/10/29/psts2207-still-front-p9fb4pyn-2023-10-29.jpeg)
Plisse Ruffles t-shirt in cotton jersey and tulle ruffles.
![Satin/tulle plisse midi skirt/actn1.com Satin/tulle plisse midi skirt/actn1.com](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/10/29/act-n01-fws2102-still-front-gw513oa3-2023-10-29.jpeg)
Courtesy/actn1.com/Satin/tulle plisse midi skirt
Satin/tulle plisse midi skirt.
![Safety pin reconstructed jeans/actn1.com Safety pin reconstructed jeans/actn1.com](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/10/29/act-n01-fwp2203-still-front-mn1z5jo2-2023-10-29.jpeg)
Courtesy/actn1.com/Safety pin reconstructed jeans
Safety pin reconstructed jeans.
![Tulle patch jeans/actn1.com Tulle patch jeans/actn1.com](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1080/https://fashionunited.com/img/upload/2023/10/29/psp2202-still-front-4i5m2u9l-2023-10-29.jpeg)
jeans/Courtesy/
Tulle panel cropped jeans.