admin RK Communications is looking for a dynamic, entrepreneurial and well-connected senior account executive to join our growing company in our New York headquarters. RK c- employees are self-starters who have a desire to push the envelope with communications. An excitement for developing complex communications campaigns, rooted in media relations, is a must.
A successful candidate will have a proactive approach to their career as well as an interest in driving the conversation for each brand they oversee. Applicants must have at least 3 years of relevant experience working with fashion brands (specifically in a multi-brand PR showroom) and proven track record of securing placements, supporting multiple campaigns, building industry/consumer facing activations and success in creating close relationships with clients.
Our ideal teammate is independent in working style while collaborative in ideation and strategy development. They should have a love for the fashion industry, excitement to push the envelope with creative campaigns that mix experiential marketing with traditional media relations, VIP and influencer engagement as well as thrive in a fast paced environment.
This role will report the founder of the company.
Responsibilities
● Executing PR plans for clients including outreaching to press and influencers, working with clients to define messaging, effective/results driven pitching, and working across verticals
● Manage and execute events including media and consumer-facing events like pop-up shops, press dinners and media trips/tours
● Draft proactive story angles to secure coverage in national, regional and international outlets and across categories
● Develop creative tactics to heighten brand awareness across a curated roster of indie brands Identify tastemakers, VIPs and influencers for earned coverage and sponsored partnerships
● Pitch and secure feature as well as product coverage with broadcast, print, digital, blog and social media outlets
● Add to and bolster existing relationships to develop new contacts with press, VIPs, tastemakers and stylists
● Grow relationships within and outside of the fashion, design and travel industries
● Build and maintain messaging for each client account
● Liaise with the showroom team to ensure all client product and assets are available to drive results
● Taking inventory of, and being responsible for client product
● Ensure day-to-day PR deliverables are met and coverage serviced
Requirements
● Proven track record driving consistent, quality coverage
● Creative thinking skills
● Ability to oversee and execute multiple projects at once
● Interest in storytelling
● Keen understanding of the fashion industry
● Strong relationships with press, influencers and VIP
● Strong communications skills
● Excellent writing skills
● A firm understanding of the traditional and social media landscape
● Experience overseeing events and executing campaigns
● PC or Mac computer proficiency
● Launchmetrics proficiency
● PR agency experience a must, all other candidates will not be considered
Compensation: $65,000-80,000, dependent upon qualifications
To Apply: Please send your resume to [email protected]
