admin Pantone, the global authority on colour, has revealed that the colours
of London Fashion Week for spring/summer 2024 will “stretch the imagination
and bring expressive beauty to the everyday”.
The trend forecasting and colour consultancy said the rich and
“extraordinary colors” in the SS24 report are inspired by “divergent
consumer demands for colour to implicitly reflect their individuality and
showcase their identity”.
This is showcased with an eclectic mix of energising brights,
nature-based shades and more classic heritage tones steeped in history and
tradition, providing a self-made layered collage of experimental creativity.
Leatrice Eiseman, executive director of the Pantone Color Institute,
said in a statement: “Colours for LFW spring/summer 2024 underscore our
desire for profound and meaningful self-expression.
“Both respectfully considered and hyper personal, this season’s
colour’s move beyond the predictable to interact with each other in
powerful ways. Drawn from daydreams of simpler times and at the same time
showcasing contemporary modernity, a palette of colour where our unfettered
desire for freedom and authenticity sets the rules and personal style comes
without limits.”
LFW spring/summer 2024 colour palette
Pantone reveals that the top ten standout colours for LFW will offer a
colour palette to “stretch the imagination,” with bright blues, red and
orange alongside rich nature-based tones of green and brown.
Pantone 16-4427 ‘Horizon Blue’ is an atmospheric blue hue denoting where
the sea meets the sky.
Pantone 18-4051 ‘Strong Blue’ is an aboundless blue hue “that encourages
us to look beyond the obvious”.
Pantone 19-5408 ‘Bistro Green’ is a hearty deep green tone with a
substantial presence.
Pantone 14-0952 ‘Spicy Mustard’ is a pungent hue that is “strikingly
exotic”.
Pantone 18-1433 ‘Chutney’ is a savoury and enticing earthy brown.
Pantone 16-1257 ‘Sun Orange’ is an enveloping orange tone reflective of
a brilliant sunset.
Pantone 17-1564 ‘Fiesta’ is a fiery and impassioned red that “conveys a
celebration of life”.
Pantone 12-0530 ‘Charlock’ is an eye-arresting yellow emblematic of the
free-ranging wildflower.
Pantone 15-1905 ‘Burnished Lilac’ is a tinged and smoky lavender tone
with a new sophistication.
Pantone 15-0326 ‘Tarragon’ is a fresh green infused with notes of
citrus, which displays a delicate piquancy.
Pantone spring/summer 2024 core classic colours for LFW
The 10 standout colours for LFW sit alongside five new classic hues,
which offer “reliable core tones infused with a contemporary edge to create
new visions of tradition,” adds Pantone.
Pantone 11-4001 ‘Brilliant White’ offers a clean, crisp, and pristine
white that is suggestive of simplicity and modernity.
Pantone 18-3906 ‘Boulevard’ is a weathered grey found in rock and gravel.
Pantone 13-0611 ‘Moth’ is a new camouflage greige, described by Pantone
as both upscale and low-key.
Pantone 19-3713 ‘Deep Well’ is a vast and cavernous tone that signifies
strength and security.
Pantone 14-4804 ‘Blue Fox’ is a smooth and sleek cool blue grey.
Pantone unveils NYFW SS24 colours that offer “new sense of freedom”
The LFW colour trend report from Pantone follows its colour predictions for New York Fashion Week earlier
this month , which said designers would embrace colours that evoke
sweet aromas, warm waters, and sugar-coated zest to envelop the senses. For
SS24, the top ten standout colours included a cooling mint, a sugar-coated
lemon, and a vibrant bright blue, alongside a pastel lilac, a peppery
green, and a denim blue hue.
