Overwatch Calling All Heroes Targets Esports Gender Gap

“When I actually joined (Blizzard) a year and a half ago, this program was already kind of rolling — people were already talking about it and wanting to do something because the unfortunate reality is that gender equity in gaming is not the best. Our player base is not always representative of our esports base,” McCann said. “We want to have better gender diversity in our esports base because, at least for me — and I think a lot of other people can relate — when you see someone like yourself, you become so much more motivated. You’re like, ‘If they did, I can do it.’ That is so important, and does leaps and bounds. For me and the rest of my team, that has been the primary motivator, because when you see folks like yourself, you feel welcomed, you feel empowered, and you feel like you belong.”