Off to the beach! Fashion brands are taking to beach clubs in fabulous locations

If the weather at home doesn’t put you in the right summer mood, then
perhaps a look at the new creations from various fashion labels will help.
But wait: This is not about clothing, it’s about beach clubs. Hotels,
restaurants, beach clubs – the fashion world is successively expanding its
profession and has designed beautiful new beach locations this summer. Here
is a selection:

Guess: Luxury beach clubs in Spain, Italy and Turkey

The US fashion label Guess is cooperating with four beach clubs this
summer: the Blue Marlin in Ibiza, Phi Beach in Sardinia, Yuzu Beach in
Cesme, Turkey, and the beach club Marciano by Guess on Arienzo Beach in
Positano on the Italian Amalfi Coast.

The new Guess concept opened in Ibiza on 23 July, with almost everything
sporting a new look: from the deckchairs, sofas, throws and cushions to bar
accessories and nostalgic dreamcatchers, everything is in Guess’ signature
blue hues. The beach club Phi Beach in Sardinia and Yuzu Beach in Cesme,
Turkey, were designed in a very similar way.

At the Marciano by Guess beach club on Arienzo Beach in Positano, the
brand’s logo from the Marciano clothing collection appears on the sun
loungers, towels, cushions and accessories. “Each location was meticulously
chosen for its prestige, stunning location and discerning clientele,”
explained Paul Marciano, chief creative officer of Guess.

Paul&Shark designs Tigu Beach Club

Italian luxury clothing brand Paul&Shark from Varese has given the
Italian beach club Tigu Beach a new look for the 2023 summer season. The
club is located near Sestri Levante. Paul&Shark has not only taken on the
design of the sunshades and beach towels, but has also dedicated itself to
the design of the restaurant.

Louis Vuitton: Gourmet collaboration in Saint-Tropez

The restaurant at the White 1921 Hotel in Saint-Tropez is currently all
about Louis Vuitton. The label has not only designed the restaurant’s
ambience, with the décor echoing the house’s ‘By The Pool’ resort
collection and the LV monogram adorning upholstery, tiles and porcelain,
the brand is also involved in the kitchen, where Arnaud Donckele and Maxime
Frédéric will take over from the previous head chef and star chef Mory
Sacko this summer.

Donckele has a Michelin star and pastry chef Frédéric runs the Louis
Vuitton Café and chocolate shop at the “LV Dream” exhibition.

Fendi: Beach capsule with location to match

Luxury fashion brand Fendi has launched a swimwear capsule inspired by
astrology and archival designs from 1990 and 1993, created at the time by
Karl Lagerfeld. The house has appropriately designed a temporary shop space
in Ibiza as well as at the Puente Romano Resort, a five-star hotel in
Marbella – a fitting location for it. The brand occupies the “Chiringuito”,
a public area of the resort where several restaurants and beach bars are
located.

The area on the Costa del Sol was wrapped by Fendi, in colours typical
of the Italian fashion house. In addition, individual details of the
capsule collection, such as a red and white colour scheme and various
zodiac accents, are reflected in the decoration. On the beach, Fendi
designed beach loungers and cabanas.

Jacquemus: Bathing and shopping in Saint-Tropez

The French luxury brand Jacquemus has also come up with something for
the famous beach of Saint-Tropez.

To coincide with the opening of a pop-up store on the beach of the port
city and the launch of its capsule collection, Jacquemus has also
transformed part of the famous Pampelonne beach into bright lemon yellow.
Everything from sun loungers to parasols have been designed by the
designer, inviting guests to immerse themselves in the Jacquemus world. The
pop-up and Jacquemus Beach are open until 10 October.

Gucci style at the Loulou Ramatuelle Beach Club in Saint-Tropez

The Italian luxury brand Gucci has also been drawn to Saint-Tropez. On
the occasion of the reopening of the newly renovated boutique in
Saint-Tropez, Gucci is also cooperating with the Loulou Ramatuelle Beach
Club there. Until the end of September, guests can admire umbrellas, sun
loungers, towels, cushions and much more with the house’s characteristic G
logo and the typical striped pattern.

In the associated pop-up store, there is a capsule collection designed
exclusively for Saint-Tropez.

This article originally appeared on
FashionUnited.DE.
Translation and edit by: Rachel Douglass.