admin 21st October 2022: New Balance has unveiled AS Roma’s new esports jersey ahead of the team’s upcoming fixtures.
With a vibrant and futuristic design, the jersey comes in a vivid Lemon Chrome colourway, with striking black lightning bolt graphics that provide a glimpse into the future of this historic club
Despite the modern feel, the jersey continues to honour the proud history of AS Roma, with the words “Figli di Roma” – which translates to ‘Sons of Rome’ – placed on the back of the neck, in tribute to the bond between the city, the team that bears its name, and those who wear the jersey.
The AS Roma esports team will wear the new kit in all official competitions for the coming season. Fans will also be able to get their hands on the virtual jersey, with it being available to use through the upcoming Konami eFootball game set to launch later this autumn.
Adrian Urma, AS Roma esports player said: “It is really exciting to play with a jersey dedicated to us an esports team, it makes us even more proud to play for the club. The eye-catching design has captured this excitement perfectly and it will be an extraordinary moment when we wear it for the first time”
The AS Roma esports jersey is the latest part of New Balance’s ‘Our World, Our Roma’ campaign for the 2022-23 season. The creative is guided by international photographer, Justin Bettman, who worked alongside the brand to help showcase the connection between the new design, the club, and its ties to the city.
The New Balance AS Roma Away Kit is available to purchase on 21st October at AS Roma stores and will be available to purchase on www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents) and in New Balance stores worldwide.
About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including AS Roma, FC Porto, Athletic Club, LOSC Lille and national football teams Costa Rica and Panama as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football New Balance Football can be found on Facebook, Twitter, Instagram).
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
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