admin Press Release
NEW BALANCE LAUNCHES FOOTBALL BOOT INSPIRED BY HARVEY ELLIOTT’S DOG
7th November 2023 – New Balance has revealed its brand-new boot for young Liverpool star Harvey Elliott, the New Balance Tekela v4 Low, Paisley Edition.
The boot design takes inspiration from Elliott’s beloved dog, Paisley, who is an incredibly important part of his life. When not starring on the pitch, Elliott enjoys spending his days off with Paisley, with his canine companion a constant in his life.
The result is a totally unique red boot that features a metallic silver dog bone graphic, as well as an illustration of Paisley on the boot’s heel. It is a celebration of this connection with his four-legged friend, as well as being symbolic of his wider relationship with Liverpool and his family.
Always a red, Elliott grew up as a lifelong Liverpool fan just like his father, and he is now beginning to build his own legacy with his boyhood club whilst inspiring the next generation of players.
New Balance Tekela v4 Low, Paisley Edition is the culmination of a variety of key character traits of Elliott: humble and expressive, on and off the pitch; quietly confident yet relentlessly ambitious.
“Being able to have Paisley with me on my boots is incredible,” said Elliott. “He’s such an important part of my life and represents something even bigger to me: family. The connection to Paisley and my family through these boots is amazing, and I’m proud to create something so unique.”
Andrew McGarty, Head of Global Sports Marketing at New Balance said: “This limited-edition boot, inspired by Harvey’s dog Paisley, connects his extraordinary play on the pitch with his personal story. It is more than just a boot, it’s a symbol of his passion and the connections we all create through our everyday lives. We are so proud to be able to create a boot that reveals a detail about Harvey off the pitch and a boot that drives him on the pitch.”
New Balance Tekela v4, Paisley Edition is the latest version of New Balance’s latest boot, the Tekela v4 Low, a laced version of the incredibly popular Tekla v4 boot.
TEKELA V4 LOW
- Personalise your lockdown fit with the new laced version of Tekela
- Hypoknit upper designed to provide strategic areas of stretch and support
- 3D Moulded insole for comfort
- Lightweight upper casing for enhanced ball touch
- Conical and angled rim studs help optimize traction and facilitate multi-directional movement
- TPU angled rim studs at the forefoot provide support for turns
On-sale from 7th November at 09.00am GMT, the New Balance Tekela v4 Low, Paisley Edition will be available from selected retailers and online at www.newbalance.co.uk/football.
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About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including FC Porto and LOSC Lille, as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, Instagram).
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
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