New Balance launches Bukayo Saka’s ‘Seven Edition’ Furon v7 Boot

19TH SEPTEMBER 2023 – New Balance has today revealed the latest limited-edition boot for Arsenal and England superstar Bukayo Saka, the Furon v7 ‘Seven Edition’.

Whilst still in the infancy of an already stellar career, the number seven has held huge significance in Saka’s fledgling personal and professional life. He was just seven years old when he joined Arsenal’s prestigious academy and was handed his first team debut for the club at 17, whilst wearing the #87 shirt.

Since then, Saka has continued to make the number his own, being awarded Arsenal’s #7 shirt to follow in the footsteps of a host of club legends before him, continuously making history and recently setting a new club record of 83 consecutive Premier League appearances. On the international stage, he continues to make huge strides, having recently been crowned England Men’s Player of the Year for a second successive year.

‘Seven Edition’ is the culmination of Saka’s journey to date and represents the importance this number has played through every stage of his progression.

Commenting on the launch, Bukayo said: “Wearing the number 7 shirt for my club was always something I dreamt about, and it has gone on to have real significance at various points throughout my career. Being able to now celebrate my journey so far in my own boot is incredibly special for me, and I can’t wait to step out on the pitch in the boots.”

Staying true to Saka’s passions, the Furon v7 ‘Seven Edition’ arrives in a bright white colourway with red detailing, with the boot featuring several printed symbols that hold great significance to him. Included in this are the number seven, Arsenal’s iconic cannon and references to his ‘Little Chilli’ nickname.

The unique design of the boot combines with the lightweight and dynamic Furon v7 – the boot’s seventh iteration and Saka’s boot of choice.

FURON V7

  • Hypoknit upper designed to provide strategic areas of stretch and support
  • Nylon outsole designed specifically for firm ground use
  • Unique stud configuration for dynamic movement
  • Off-set lacing with cored-out canopy to increase strike zone and provide lockdown
  • Hypoknit mesh collar for a lightweight and breathable feel
  • 3D tongue tab for added grip

Andrew McGarty, Head of Global Sports Marketing at New Balance said: “Saka is one of the brightest stars in world football, and we’re incredibly proud to create a boot that is so personal and unique to his journey on-and-off the pitch.”

On-sale from 19th September 2023 at 09.00am BST, the Bukayo Saka Furon v7 ‘Seven Edition’ will be available worldwide from selected retailers and online at www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents).

                                                                       

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