admin 11TH APRIL 2023 – Today New Balance, together with New Balance athlete and Crystal Palace star midfielder Eberechi Eze announced the release of a limited-edition boot, called New Balance Starraiser Furon v7, that is inspired by his Greenwich roots. The New Balance Starraiser Furon v7 will be available 11th April at www.newbalance.com with the suggested retail price of $220 and Eberechi plans to debut the boot in an upcoming fixture.
Hailing from the South London borough, Eberechi worked closely with New Balance on the design of the boots, drawing on memories from his early years playing football in Greenwich Park, home of the Observatory where he developed his love of the game and honed his skills.
The blue Moonshadow colourway found on the New Balance Starraiser Furon v7 is reminiscent of his first junior team’s football kit, alongside pops of Pixel Green that represent the Observatory’s longitude laser, symbolising both his professional journey and his one focus – to reach the very top level.
The detail within the design is a nod to Eberechi’s past and future career ambitions. Incorporating highlights of his roots into the boot to inspire the next generation, with striking graphics inspired by the constellation of the stars viewed from the Observatory that represent his drive to always dream big and reach for the stars.
Speaking about the boot, Eberechi said: “It’s a really special moment to see a colourway inspired by my journey. My years playing football in Greenwich have had a massive impact on the player I am today, so being able to pay homage to that journey is incredible. Hopefully my journey can inspire more young players from around the world to keep pushing for the stars and to achieve their dreams.”
Andrew McGarty, Head of Global Football Sports Marketing at New Balance, said: “Collaborating with our players on shaping their own designs is very important to us at New Balance. Eberechi’s boot honours his personal journey and celebrates his ambitions both on and off the pitch”
On-sale from 11th April, the New Balance Starraiser Furon v7 will be available worldwide from selected retailers and online at www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents).
About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including AS Roma, FC Porto, Athletic Club and LOSC Lille as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football (New Balance Football can be found on Facebook, Twitter, Instagram).
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
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