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These are the stories making headlines in fashion on Monday.
Former IMG Models president Ivan Bart passes away at 60
Ivan Bart, a long-time president of IMG Models for three decades, passed away over the weekend at the age of 60. Bart became the creative director of the agency in 1994, shortly after IMG added on its modeling division. WWD reporter Lisa Lockwood writes that the former president was a longtime advocate for more diversity in the industry, with IMG Models signing contracts with Ashley Graham and many other plus-size models throughout his tenure. {WWD/paywalled}
Shein buys Missguided
Marking its first purchase of a British brand, e-commerce giant Shein has purchased Missguided, acquiring its intellectual property rights and trademarks. Frasers, the current owner of the brand, is set to keep Missguided’s real estate and employees, following the deal. Reuters‘ James Davey reports that while the financial details of the sale were not publicly shared, Frasers has said that the transaction opened up “exciting conversations” about collaborations across the British department store’s brand portfolio. {Reuters}
The evolution of the CMO position in fashion
What was once a position reserved for overseeing ad creation and placement, the chief marketing officer at many fashion brands is now tasked with much more. From putting on live events to keeping their brand’s digital presence in tip-top shape, CMOs are doing more than just marketing. Business of Fashion reporter Diana Pearl writes that the most successful chief marketing officers are now even being considered for CEO roles in the industry, like Gucci’s longtime CMO, who recently made the move to Moncler’s outerwear brand Stone Island, as CEO. {Business of Fashion/paywalled}
Skims becomes the NBA’s official underwear partner
Skims is continuing its empire-expanding growth with a new NBA partnership encompassing the NBA, WNBA and USA Basketball. The announcement comes on the heels of the launch of Skims’ new men’s collection. The partnership is set to come to life at future mainstream NBA and WNBA events such as NBA All-Star Weekend and AT&T WNBA Live. {Fashionista inbox}
TheRealReal launches new ‘Rare Finds’ category
TheRealReal has launched a new site category dedicated to offering iconic, historically sought-after pieces, called ‘Rare Finds.’ Perfect for vintage aficionados, celebrity stylists and fashion lovers alike, the category will allow for the best access to pieces exact to those worn by fashion icons such as Madonna, Tina Turner and Kylie Jenner. The launch is in partnership with renowned vintage collector Keni Valenti, who consigned 300 rare finds from his personal archives for the category. {Fashionista inbox}
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