admin These are the stories making headlines in fashion on Wednesday.
Elle profiles Alix Earle
For the September issue of Elle, Véronique Hyland profiles Alix Earle, the TikTok star best known for her “Storytime” and “Get ready with me” content. Now, Earle has officially surpassed internet fame and entered the celebrity sphere. The 22-year-old recalls a conversation from this summer, saying, “My manager at the time said to me, ‘People are calling you the TikTok It girl.’ I was like, ‘No, they’re not. That’s crazy.'” Her rise to internet fame in recent years has led to a growing 5.7 million follower count, deals with major beauty and fashion brands (her latest being a collaboration with Benefit Cosmetics), and invites to movie premieres, Drake’s birthday party and more. {Elle}
Rubric Initiative partners with Marc Jacobs for mentorship program
Marc Jacobs is partnering with Rubric Initiative, an organization committed to making fashion a more accessible industry for younger generations. For this partnership, emerging creatives sourced from the Rubric community will be paired with a Marc Jacobs-endorsed industry professional, who will act as a mentor. Mentees were given access to the Marc Jacobs atelier to direct a photoshoot using the brand’s deadstock materials, and will also have the chance to ask Jacobs career questions, which will be answered on the @marcjacobs and @rubricinitiative social media pages. {Fashionista inbox}
Why retro sneakers are dominating the market
Though the fashion industry is always seeking out the “next big thing,” the sneaker market seems to be relying on an opposite approach — dipping back into archives and re-releasing retro styles of the past, writes Marc Bain for Business of Fashion. Chris Gibbs, owner of streetwear and sneaker retailer Union Los Angeles says, “(Retro sneakers are) what’s been driving our market. That’s what’s relevant.” Heritage brands like New Balance and Adidas are seeing older styles (like Sambas, a style born in 1950) dominate in sales more so than new releases, thanks to a preference for nostalgia. W. David Marx, author of the book “Status and Culture,” says, “There’s just too much new stuff, and because there’s so much, nothing takes on really clear meanings.” {Business of Fashion/paywalled}
June Ambrose on her impact on fashion and hip-hop culture
For The Cut, Hanna Flanagan speaks to costume designer and creative director of Puma, June Ambrose, about her many career achievements, her famous personal style, working with the likes of Sean “Diddy” Combs, Jay-Z, Missy Elliot and more. On what she hopes her legacy will be, she shares, “I hope my legacy will be one that the next generation can find inspiration in (…) I have a picture of my son standing in front of a Missy Elliott blowup suit when she was being honored for an MTV Award. I’m so humbled by the image of him standing in front of something I created 20-something years ago. I get goosebumps every time. I close my eyes at night knowing that I did something with great intention and it paid off.” {The Cut}
Fashionphile announces B-Corp Certification
The luxury resale e-commerce site Fashionphile is officially B-Corp certified. “We are honored to receive B Corp certification and to join a highly-selective community of like-minded businesses committed to creating positive environmental and social impact,” said Sarah Davis, Founder and President of Fashionphile, in a press release. “At Fashionphile, circularity is a main pillar and our focus is to reduce, reuse, restore, refurbish, recycle and repair. While the Fashionphile model is a circular one, obtaining the B Corp designation demands much more. This certification is a testament to our dedication and reinforces our mission to make fashion more sustainable.” {Fashionista inbox}
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