admin Photo: Courtesy of Burberry
These are the stories making headlines in fashion on Friday.
Burberry Streets arrives in New York
Burberry Streets, an initiative that recently took over London, Seoul and Shanghai, has now arrived in New York. Burberry will open Knight Bar, a temporary takeover of Temple Bar in NoHo, from Nov. 10 through Nov. 16. The bar will be decorated in red check and will serve a menu curated by the North London café Norman’s. The Knight Bar is celebrating the launch of Burberry’s Knight bag by Daniel Lee for Winter 2023 and the newly refreshed Equestrian Knight design. {Fashionista inbox}
LMVH acquires Barton Perreira Eyewear
Thélios, LVMH’s eyewear company supplying designs to its maisons, has acquired luxury eyewear company Barton Perreira. Co-founded by Bill Barton and Patty Perreira in 2007 in Los Angeles, Barton Perreira will be introduced to LVMH’s global markets in Europe and Asia. Barton and Perreira will remain in their roles during this next phase of growth, and the transaction is expected to be completed in the next few weeks. “We are excited to welcome Barton Perreira into our Maison portfolio,” Alessandro Zanardo, CEO of Thélios, said in a statement. “The brand is a true gemstone in the eyewear industry, standing for understated luxury, timeless designs, and exceptional craftsmanship. We are looking forward to working with Barton Perreira’s talented team and dedicate ourselves to preserving its unique identity while leveraging our own resources and expertise to further develop the brand.” {Fashionista inbox}
How TikTok changed PR
Some TikTok creators are sharing insight into the public relations industry, making consumers increasingly aware of public relations tactics and forcing brands to update their strategies. Transparency is much more important than PR “spin” in today’s world as users want to connect with brands that feel authentic and genuine. “TikTok is a super powerful, high reward tool for brands … but there is also high risk in viral exposure,” Allison Katz, president at public relations agency The Krupp Group, told Business of Fashion. “Brands need to make sure they are able to stand by the claims that they’re making. It’s really important for (PRs) to hone the messaging and hold brands accountable for what they’re selling.” {Business of Fashion/paywalled}
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