admin A$AP Rocky for Puma x F1. Photo: Courtesy of Puma
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Puma hires A$AP Rocky to serve as creative director of F1 partnership
Frequent fashion collaborator A$AP Rocky has yet another project under his belt. The rap heavyweight has been tapped as the creative director of Puma’s collaboration with Formula 1. The first drop of the longterm partnership is expected to come out in November at the inaugural Las Vegas Grand Prix. Rocky is slated to design a series of capsule collections linked to the buzziest races of the 2024 season. “Working with brands as iconic as Puma, and as innovative as F1, has been truly inspiring,” said Rocky in a statement. “When the world sees what were doing, I believe a shift will happen with how brands approach taking risks and working with diverse creatives.” {Fashionista inbox}
EU Commission approves Farfetch’s acquisition of Yoox Net-a-Porter
The European Commission has approved Farfetch’s acquisition of nearly half of Net-a-Porter. The transaction, which was first announced in August 2022, has been scheduled for the fourth quarter of the year by Richemont, YNAP’s current parent company. WWD‘s Samantha Conti writes that over the next five years, Farfetch is expected to acquire the entirety of the brand, subject to certain conditions. {WWD/paywalled}
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