admin Premium footwear and accessories brand Milwaukee Boot Company (MBC) has launched its first-ever women’s line, a move which sees the brand build on its current men’s assortment.
A direct response to growing consumer demand for dedicated women’s pieces, the new line features four boot styles and four accessory styles, including a wristlet, crossbody clutch, crossbody tote, and convertible backpack.
“We’d been hearing from our female demographic for quite some time that they had been unable to find options that were hard-wearing but also elegant,” said Zaid Malack, CEO of Milwaukee Boot Company and Moral Code, in a statement. “We saw the opportunity to fill this gap and are thrilled to add dedicated women’s products to Milwaukee Boot Company’s lineup. “
Inspired by Western and industrial influences, the line encapsulates the brand’s essence while aiming to harness key features of the existing men’s line and tailor them to women’s preferences. “Our team worked to infuse a touch of femininity into the robust structures, ensuring that every product exudes both strength and grace,” added Malack.
To help promote the launch of its new women’s line, MBC has tapped sports broadcaster Zora Stephenson and leading Milkuaween accountant Kevin Blake as
brand ambassadors. Sharing their journey from college basketball athletes to professional pillars in Milwaukee, the husband and wife duo are set to promote Milwaukee’s values and contribute to the brand’s community’s growth.
Launched in 2019 in Walker’s Point, Milwaukee, MBC works with time-honoured artisans to create its products, paying homages to the city’s leather-producing history. The new women’s line is currently available online at the brand’s website, as well as at the brand’s flagship in Milwaukee’s Iron Horse Hotel.
