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Kylie Jenner — the youngest sibling of the Kardashian-Jenner clan — is launching her own fashion line called Khy. On Tuesday, Jenner teased the debut via Instagram with a picture of her wearing a black leather trench coat and a simple caption that’s sending shockwaves throughout the fashion world: “meet khy.” The brand’s Instagram page also posted the same leather trench with the caption: “coming soon. sign up at khy.com.” The brand’s website is now live for fans and fashion lovers alike to sign up for early access.
The brand is being developed by none other than Jens and Emma Grede, according to a July report in Puck’s Line Sheet. The Gredes are the Kardashian family’s favorite collaborators as they have been behind Khloé Kardashian’s Good American, Kim Kardashian’s Skims and Kris Jenner’s cleaning-products line Safely. This marks Kylie Jenner’s first solo fashion venture, following the 2016 debut of Kendall + Kylie, launched alongside her older sister.
Though much secrecy surrounds the highly anticipated brand, Puck’s Lauren Sherman reported that the line will diverge from the fast-fashion path major players like Shein have forged and will instead offer something better: “Responsibly sourced, less junky, nicer looking,” Sherman wrote.
Keep checking back for more updates on Khy.
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