It’s officially Fall 2023 campaign season, and Calvin Klein went big with its latest unveiling. High on star power and somewhat low on clothes, the new ads star brand ambassadors Jennie Kim, Jung Kook of BTS and Kendall Jenner alongside Alexa Demie and Kid Cudi. As the brand so boldly put it in a press release: “For Fall 2023, Calvin Klein redefines sensuality through scenes of pleasure and play.”
Inez & Vinoodh photographed these certified hotties in Calvin Klein’s underwear, jeans and womenswear collections, resulting in a mix of black-and-white and color images with a timeless, minimalist aesthetic that feels like classic Calvin Klein. There’s also an individualized feel to the assortment, with each star posing solo in their own series of images. The campaign will soon be displayed on a distracting billboard near you, and campaign videos directed by Inez & Vinoodh will roll out on the brand’s social channels throughout the week.
For now, see all the images of each star in the galleries below.
Alexa Demie
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Jennie
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Jung Kook
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Kendall Jenner
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Kid Cudi
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