Is The Era Of Popular Makeup & Eyeshadow Palettes Over?

On one hand, our current obsession with “quiet luxury” — a new age of minimalism — is fuelling the trend for subtle makeup and effortless, multi-purpose products such as these. “It’s self-expression through subtlety, as excess and ostentation seen in the 2010s takes a back seat,” says Varney. But if social media is anything to go by, we’re simultaneously heading back to the ‘90s era of imperfect, messy, smudged makeup, and multi-purpose makeup sticks can help achieve that look easily, too. Tayaba Jafri, global beauty director at Laura Mercier, explains that the texture is why makeup products like these are so hot right now. “The ease of use is the biggest benefit,” she says. “When you can just swipe, blend, and go, it feels more achievable for those who are less ambitious with makeup.”