Does anyone else save up their Christmas money to treat themselves to a new perfume once the festivities are over? Over the years, this has become somewhat of a tradition for me, as I love starting the new year with an uplifting scent to put a spring in my step. Last year, I treated myself to Le Labo’s Santal 33, and the year before that I went for You by Glossier, as it’s the perfect fresh yet comforting fragrance for those frosty January mornings. However, this year, I’m not too sure what to go for. On one hand, I could invest in a classic, luxury fragrance that I know I’ll use for years to come, or I could treat myself to an exciting new launch for something a little different that everyone will covet.
To help make my decision a little easier, I decided to round up all of the perfumes that I think will be popular in 2024 and do a deep dive into each one. I’ve included some of the latest launches that I can’t wait to get my hands on and spent hours on TikTok and Instagram researching current fragrance trends. I’ve even reached out to some of my favourite beauty retailers such as Cult Beauty and Space NK to find out which perfumes everyone is currently buying.
So, if you’re a fragrance lover like me, keep on scrolling to see which scents you’ll want to add to your collection for 2024…
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