The difference is in the innovative “encapsulated honey technology,” which protects the purified honey (ethically harvested surplus honey from the Mirsalehi family bee garden) from the blend of other ingredients in this formula, including hydrolyzed pea protein as a form of vegan keratin. You’ve probably seen encapsulated ingredients in skincare or makeup. Personally, I love the Chanel Les Beiges Fresh Water Tint with “microdroplets” of foundation that burst when you apply it to the skin, so it wears more like a skin tint than a foundation. This serum works the same way, the honey bursts when you rub it into your hands and rake through your hair, mid-shafts and ends. It’s cosmetic-grade honey so it’s not sticky or anything.