admin The Timex Legacy Day and Date is a steel sports watch with a five-link bracelet, a quartz movement, and—as its name suggests—a dial displaying the day of the week and date in addition to hours, minutes, and seconds. It’s available in both 36mm and 41mm sizes, as well as a two-tone option, and priced at under $200. So far so normal, right? Its sky-hued dial, though, makes it one of the most in-demand pieces in the watchmaker’s entire catalog, and an absolute steal at approximately $195. If, that is, you manage to snag one before they’re gone—that’s the power of “Tiffany” blue.
If you like the look of Timex’s robin’s egg dial you’re in great company. Charles Tiffany, the founder of Tiffany & Co., chose the shade for the cover of his company’s first catalog in the 1840s, and the NYC jeweler has leaned hard into it ever since. The designers at Rolex are clearly fans, too, because in 2020 they added a turquoise dial to the Oyster Perpetual lineup for the first time.
While not explicitly linked to Tiffany & Co., the Tiffany-adjacent shade of blue helped the Oyster Perpetual turquoise models become some of the most coveted grails in the Rolex universe, selling for many multiples of their original price on the gray market. Then, of course, there are Jay-Z, LeBron James, and Leo DiCaprio, all of whom are proud owners of the Tiffany-stamped Patek Philippe 5711, a baby blue-dialed version of Patek’s iconic ‘70s ticker—and one of the most-hyped watches ever made.
Since then, a bunch of other brands have jumped onto the trend, giving those who don’t have courtside tickets to the Lakers a chance to add some Tiffany-esque inspo to their watch wardrobe. There’s the Doxa Sub 200, which is the perfect way to flaunt a pale blue dial at the beach; the Citizen Tsuyosa, which is one of the best sub-$500 watches of the year in any shade you choose (but looks especially great in turquoise); and the Tissot PRX, a.k.a. the most affordable way to get a ‘70s-style sports watch on your wrist, particularly in ice blue.
And that’s to say nothing of this humble Casio, which gets the job done for less than $60 in classic digital style. Then, of course, there’s the Timex Legacy, with a design inspired by the ultra-luxe Rolex Day-Date and a pale blue dial that puts it among the world’s god-tier grails. That’s a lot of clout for $194, even for a Timex.
