admin Holzweiler has embarked on a path toward global expansion. The brand, which originated in Oslo in 2012 and has consistently shown in Copenhagen since 2019, secured a majority stake investment from Sequoia Capital China last year, enabling it to extend its international reach. Today, the Norwegian label, which was founded and is still run by the Holzweiler family, made its way to London to present its spring collection. “We want to get even closer to the global markets,” creative director Maria Skappel Holzweiler said in a preview. “We have an office in London, and a lot of our team are here—plus we are opening a store here, so it felt right to bring the collection this season.”
The spectacle unfolded at Camley Street Natural Park, a serene nature reserve in St. Pancras. Despite the light rain, it provided a welcome respite from the city’s hectic pace, which we’ve all experienced rushing between shows. Guests settled into rustic wood benches, and the presentation commenced with model Adwoa Aboah wearing a top crafted from repurposed sheer scarves, paired with baggy jeans.
Botanical prints took center stage in the form of diaphanous lace-up tops, skirts, and dresses. In addition to the transparent elements, the collection included layers of chiffon, crochet, and Tencel fashioned into both mini- and maxidresses, some featuring eye-catching hip cutouts. Floral motifs adorned mesh fabric, forming unique tops. Knit bralettes with waist-tie straps were a refreshing contrast to miniskirt suits and halter-neck scarf tops.
Men’s pieces were also woven into the collection. These included an array of knitted sweaters and Bermuda shorts as well as relaxed two-piece linen suits. Elsewhere, embroidered camp-collar shirts and oversized nylon jackets added depth to the menswear offering. “We always see our brand as having a brother and sister aspect—the men’s and women’s pieces aren’t matching but harmonize,” said Maria. For its inaugural London show, Holzweiler asserted its outdoorsy Nordic design sensibilities with confidence.
