Hidden Gems To Buy 2023

Amazon is essentially an IRL version of Ariel’s treasure trove in The Little Mermaid. Only instead of a cavernous hole 1000 leagues under the sea, all that “neat” stuff is housed on digital shelves across the web. And instead of useless “whozits,” “whatzits,” and “thingamabobs,” the best Amazon finds are a collection of secret weapon stuff that we never knew we needed and now that we have it, simply can’t live without — a collection of the best things to buy on Amazon that we’ve come to call the hidden gems.