Here's Your First Look at Prada's New Beauty Products

Last week, Prada officially announced its (re)entry into the realms of color cosmetics and skin care. Tuesday marked the global debut of Prada Skin and Prada Color, alongside its new “Rethinking Beauty” campaign, allowing the public to get a first close-up of what the products, formulas and packaging will look like.

The inaugural Prada Color lineup includes two lipsticks ($50 each) with different levels of matte finishes — “Monochrome Soft Matte” and “Monochrome Hyper Matte” — which are each available in 12 shades, including nudes, browns, reds, deep purples, bright fuchsias and more. There are also six four-pan eye shadow palettes ($100 each), nine makeup brushes ($59-$90) and a blender sponge ($35). 

As for the skin-care range, it comprises a face cream ($360), serum ($370) and cleanser ($80). A forthcoming foundation is not yet available on the U.S. site, but it’s launched abroad, with 33 shades.

Overall, the Prada Beauty aesthetic is sleek, futuristic and perhaps a bit generic — but it also oozes luxury, with chrome finishes and a distinct logomania bent. The brand’s attention to detail is present here, with packaging that seems to remind users that they’re not just using any lipstick; they’re using Prada lipstick. Each bullet is embossed with the brand’s logo and a leather-like crosshatch pattern, and comes to a tip in the shape of the brand’s iconic inverted triangle-shape logo.

Most Prada Beauty products — including the lipstick, eye shadow, foundation, face cream and serum — are refillable, allowing consumers to purchase slightly cheaper replacement pods. And that’s smart, not just because beauty shoppers have made their desire for refillables and less wasteful options known, but also because the packaging throughout the line is substantial. Throwing away a Prada-logo-emblazoned, transparent glass vessel that allows you to peek a glimpse at the $360 ($310, as a refill) gold-clad pod that once held precious Prada-sanctioned skin goop just feels… wrong.

Prada Beauty also released a campaign video for the launch, which was directed by Tim Elkaim, and features models Lucas El Bali, Selena Forrest, Dara Gueye, Greta Hofer, Chenyin Qi and Guinevere van Seenus.

Prada Beauty will be formally launching in the U.S. in January 2024 via an expanded retail rollout.

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