admin Swift fans—as they are wont to do—quickly began unpacking the possible meaning behind Kelce’s KidSuper outfit. As they discovered online, the jacket and pants were even called the “1989 Bedroom Painting” print, per the brand’s website. (Fans will also tell you that sky blue, per the album artwork of both the original 1989 EP and Swift’s upcoming Taylor’s Version remake, is color of the 1989 “era.”) The product names, as it turned out, were a bit of a gag on KidSuper’s part: Just hours prior, the products were simply listed as the “Bedroom Painting” set, but the brand updated the titles with the “1989” qualifier after Swift was spotted at the game.
“Look at the name change haha,” KidSuper designer Colm Dillane tweeted on Sunday evening, after he referred to the outfit as a custom “taylored” set. (Dillane is a familiar figure in the streetwear world; in January, he debuted a guest collection for Louis Vuitton Men’s, where he was once rumored to be a contender to succeed Virgil Abloh before the role went to Pharrell Williams.) Later on, the designer shared sports personality Joe Pompliano’s post about the brand changing the name “when they found out Taylor Swift was at the game. No one knew the original name & they got millions of impressions because people thought Travis planned it.”
In the replies, the designer said the move transpired in the KidSuper group chat “where we all talk about funny stuff. We’re big fans of Kelce and everyone was talking about him and Taylor.” That’s when the team decided to update the product info on the website. Apparently, the brand saw a Google Search spike and “decent sales conversions” in the aftermath. As of Monday afternoon, the $295 jacket is already sold out in a couple sizes.
As far as how Swift actually ended up at the Chiefs-Bears game in Kansas City last night, it turns out Kelce invited her: “I threw the ball in her court and told her, ‘I’ve seen you rock the stage in Arrowhead. You might have to come see me rock the stage in Arrowhead and see which one’s a little more lit,’” he recently said on ESPN’s Pat McAfee Show. To little surprise, anywhere Swift shows up these days becomes immediately lit by proxy.
