Because I’m neither a doctor nor a skincare formulation expert, I brought my questions to the dermatologists. I wondered, is a fragranced body lotion less moisturizing than a non-fragranced alternative? The answer: not really, but fragranced lotion does have a higher likelihood of causing an adverse drying reaction. “Fragrance does not necessarily counteract moisturizing or hydrating benefits,” explains dermatologist Marisa Garshick, MD, “but it is important to note that some individuals with dry or sensitive skin may develop a reaction with certain types of fragrance, which may lead to further redness, dryness, and itching of the skin.”