admin Patience pays off.
Phoebe Philo’s namesake fashion brand is gearing up for its fall launch, it seems. First announced in July 2021, it was originally meant to debut some time in early 2022. There would be no news about the project until February 2023, when @phoebephilo announced on Instagram that the inaugural collection would launch on phoebephilo.com in September 2023.
On Thursday, the account posted another development: “phoebephilo.com is now open for registration,” an uncaptioned post, of white text against a black backdrop, read.
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On the website, Philophiles can enter their names and e-mail addresses to receive updates directly from the brand; once you submit your information and confirm your registration, you’re directed to a black webpage with white text (just as sparse as the graphic shared on Instagram) that reads, “Thank you for registering. We look forward to being in touch.”
So far, details about the Phoebe Philo brand have been kept tightly under wraps — though the anticipation has been ardent. We know the collection spans ready-to-wear and accessories, with WWD reporting that there will be 150 styles at launch. It’ll be direct-to-consumer, shipping to the U.S., U.K. and Europe. WWD also reported that Philo’s reuniting with Daria Werbowy (a frequent collaborator from her Céline days) for the inaugural campaign.
Like most of the industry, we’ll be following closely for developments and news on the Philo phront. We’ll update this story as we receive more information about the brand.
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