Elton John Is the Beauty Industry's Unlikely Newest Campaign Model

The Charlotte Tilbury 2023 holiday campaign.

Photo&colon; Courtesy of Charlotte Tilbury

What does it take to upstage supermodels like Kate Moss and Jourdan Dunn in a beauty campaign? An even bigger name: Elton John. On Wednesday, the iconic performer became the makeup world’s unlikeliest new model, appearing in Charlotte Tilbury’s 2023 holiday campaign, alongside Moss, Dunn, fellow singer Rina Sawayama, actor Micaela Jaé Rodriguez and Tilbury herself.

While the mash-up might seem a bit random — albeit a meeting of true British icons — it’s the result of the beauty brand’s role as the “official founding beauty partner” of John’s AIDS Foundation’s The Rocket Fund. As such, the brand will be offering a two-piece “Rocket Lips” lipstick set, housed in a star-adorned clutch, as part of its holiday product lineup.

While individual proceeds from the sales of the product will not go directly toward the foundation, the company made an up-front donation of an undisclosed amount to the fund, which aims to “help end AIDS for everyone, everywhere,” and tackle the issues of growing stigmatization, marginalization and poverty associated with HIV, per its website.

See the full Charlotte Tilbury 2023 holiday campaign ahead.