admin After three years, DVF’s President and Chief Executive, Gabby Hirata, has left the company. Under Hirata, the brand expanded its customer base; bringing it to Gen Z and offering more affordable price points. Hirata, along with the young co-chairwoman Talita Von Furstenberg, were always present at market appointments to walk press and buyers through the new collection; now that Hirata has departed it seems that’s no longer the case.
But even without a business-minded strategist helming the brand, DVF is doing just fine. The brand is sticking to what it does best, reinventing hits from Diane von Furstenberg’s archive but making them more wearable for the contemporary fashion scene. The wrap dress remains an integral part of the aesthetic, with four out of 13 looks in this new collection comprising some version of the model; elsewhere, floral prints from the archive were reworked in zesty new colors like cobalt blue and burnt orange. Recent additions to the lineup include party-ready dresses made of a heavy viscose jersey, along with more everyday pieces like knit suits and sweaters.
