In the Year of Our Lord 2023, we’re all familiar with the concept of stunt-casting: a Nepo Baby model here, an Oscar-winning actor there. And while the one-off runway cameo is a well-familiar measure among runway shows, brand campaigns and more, the act has become so deeply ubiquitous that it’s now challenging to make a true, lasting impact that will resonate, both online and off.
Demna seems to understand this implicitly. Which is why, for Balenciaga’s Spring 2024 presentation in Paris on Sunday, he ventured to think far outside the tired stunt-casting box and tap some folks with a new kind of impact — namely ones that would tickle plugged-in showgoers and Fashion Twitter alike.
Attendees, seated before a dramatic set of an elegantly draped red curtain, watched as a suite of industry insiders — including fashion critic Cathy Horyn, pioneering fashion blogger Diane Pernet and fashion historian Miren Arzalluz — paraded down the runway wearing a selection of oversized outerwear and trousers. The niche approach to stunt-casting is already paying dividends on Fashion Twitter, where those far beyond Paris Fashion Week are logging on to celebrate the recognition of those more famously behind the scenes.
Keep scrolling to see every look from Balenciaga Spring 2024.
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
Balenciaga Spring 2024. Photo: Launchmetrics Spotlight
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